The business problem
An OEM locator may list several branches of one group. Another locator may describe those same branches differently. Counting locator rows alone does not reveal the physical network or a branch’s other brands.
Construction Equipment Intelligence · Research & intelligence
A clearer picture of construction-equipment distribution.
Public OEM locators, physical branches and brand relationships connected for regional research into construction-equipment dealer networks and multi-brand coverage.
The hardest part
Resolving a physical branch without erasing its source trail. Branch entities, geographic precision and brand relationships are kept distinct. A locator listing and a dealer-site mention remain different forms of evidence, and a failed collection is not converted into an empty territory.
How it comes together
Public OEM sources feed a branch-and-brand dataset. Entity matching, geographic views and province matrices make multi-brand coverage comparable, while evidence labels and collection status show where another check is needed.
From public locator to regional coverage
Public OEM locations
Resolve the physical branch
Brand relationships
Regional coverage view
Source records stay attached to branches and brand relationships throughout the workflow.
Connected capabilities
Many of these projects were built for businesses we operate ourselves — we run the software we build.
Explore services- 01
OEM sources & branch entities
- 02
Brands, product lines & regions
- 03
Source-backed network analysis
Questions we are often asked
How can you map a construction equipment dealer network from public information?
Public OEM locators feed a dataset of branches and brands, and entity matching resolves duplicate listings to physical branches. Geographic views and province matrices then make multi-brand coverage comparable.
Why not just count the rows in each manufacturer's dealer locator?
One locator may list several branches of a group, and another may describe the same branches differently. Counting rows alone does not show the physical network or the other brands a branch carries.
What happens when a data source fails to load or a branch cannot be confirmed?
A failed collection is not converted into an empty territory. Evidence labels and collection status show where another check is needed, and figures carry their sources.
Is this investment advice?
No. It is regional research on dealer networks for business planning, not investment advice.
Let us look at the business first.
Start with a two-to-three-week Operating Review: fixed scope, fixed fee, and you keep everything.