SEO / GEO

An operating routine for search and AI visibility.

Daily checks watch for technical and content regressions across brand sites. Search Console trends and repeated industry questions across AI engines help us track what changed, where a brand is mentioned and which sources are cited.

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SEO

Search engine optimization

Track crawlability, indexability and page changes over time, then review Search Console queries and pages to decide which issue needs attention.

  • Crawling, indexing and site structure
  • Keywords, regions and content planning
  • Product pages, languages and internal links
  • Impressions, clicks and inquiry tracking
GEO

Brand information in AI search

Ask a consistent set of industry questions across AI engines. Record whether a brand is mentioned, which sources are cited and what changed after content work.

  • Brand identity, products and service scope
  • Guides, FAQs and product comparisons
  • Access to key content and information accuracy
  • Mentions and citations for an agreed set of questions

Search rankings and AI citations are determined by the platforms. Optimization does not guarantee rankings, mentions or inquiry volumes.

When it makes sense

The website is live, but important content is hard to find or brand information in search and AI answers is inaccurate.

For dealers and distributors, each service or product intent needs a clear landing page. We check canonical URLs, language variants, internal links and the information a buyer can actually read. Search Console trends and real enquiries are separate measures; a valid sitemap or an indexing request does not establish search results or sales.

Deliverables

  1. 01

    Daily crawl, index and content checks

  2. 02

    Search Console query and page review

  3. 03

    Repeat AI-question sets and citation records

  4. 04

    Change history and follow-up work

Questions we are often asked

What is GEO, and how is it different from SEO?

SEO is the work of making a site easy for search engines to crawl, understand and show. GEO applies the same discipline to AI answer engines, tracking where a brand is mentioned and which sources are cited.

Can you guarantee we will rank first or be cited by AI assistants?

No. Platforms decide rankings and AI citations, and nobody outside them can promise a position. The work is to find technical and content problems, document them and improve the underlying pages.

What do you actually check on an ongoing basis?

Daily checks watch for technical and content regressions across brand sites. We also review Search Console trends and repeat industry questions across AI engines to see what changed and which sources are cited.

Our website is live but AI assistants describe our brand incorrectly. Can that be fixed?

We can track what the answers say, find where the inaccurate information comes from and correct the pages and sources you control. Whether a given AI engine updates its answer is up to that platform.

Let us look at the business first.

Start with a two-to-three-week Operating Review: fixed scope, fixed fee, and you keep everything.

Request an Operating Review