Positioning, identity and digital experience.
Define the brand’s positioning and core message, then develop its logo, visual guidelines and website experience.
Discuss this serviceThe business is established, but its name, identity, materials or website do not yet tell a consistent story.
Yes. This service is for established businesses whose name, identity, materials or website do not yet tell a consistent story. It starts by defining positioning and the core message, then develops the logo, visual guidelines and website experience.
It covers positioning and core message, logo, visual guidelines and the website experience. The exact scope depends on what already exists and which materials, such as brochures or product pages, need to match.
It depends on whether the current identity supports the message you want to send. If it does, the work can focus on guidelines and the website; if the name or logo contradicts the positioning, the logo is part of the work.
Yes, the website experience is part of the service, so the brand and the site are designed together rather than handed off separately. How large the site is depends on your products, brands and the inquiries it needs to support.
Start with a two-to-three-week Operating Review: fixed scope, fixed fee, and you keep everything.