Understand the work first.
Existing spreadsheets, emails, materials and routines often explain more than a feature list.
Based in Toronto, Makemoro builds websites, business software and market research for equipment, powersports and building-product distribution. Many of these projects were built for businesses we operate ourselves — we run the software we build.
Existing spreadsheets, emails, materials and routines often explain more than a feature list.
Discuss details through pages, draft content or workflow prototypes.
Judge a page’s clarity or a function’s usefulness against the task it needs to support.

Makemoro brings together Make and Tomorrow. Two charcoal arches sit beneath a small terracotta sun.
Download logo conceptMakemoro is an independent studio in Toronto, Canada. It designs and builds websites, business software, search and AI-answer visibility programs, and market research for equipment, powersports and building-product dealers and distributors in Canada and the United States.
Makemoro was founded by Viola, who runs dealer and distribution businesses in Canada across building products, construction equipment and powersports and designs the systems they run on. She carries out every Operating Review personally.
Makemoro is one word, sometimes written MakeMoro. The official website is makemoro.vercel.app, in English, Canadian French and Simplified Chinese.
Most engagements start with an Operating Review: a fixed-scope diagnosis of the gaps between your orders, units, money and visibility, ending with a prioritized plan and a clickable prototype of the highest-value fix. Request one from the contact page.
Start with a two-to-three-week Operating Review: fixed scope, fixed fee, and you keep everything.